Technology is ever-changing, and at times can be difficult to predict. Recently, however, websites like the Amazon Marketplace and etsy.com have made it easy for small business owners, aspiring artists and artisan crafters to sell their products over the internet. This enables them to reach a vast audience of consumers, to tailor their advertisements based on the search keywords that bring people to their sites, as well as creating interest based on affiliation with other web-based stores. Sites like these also make it easier for consumers to find exactly what they are looking for, and compare prices. Reviews and average ratings can say a lot about a particular product, or even a seller in general.
Digital production also helps to streamline the processes of production and purchasing, as well as whittling down prices. When an artist is able to sell music or a book without actually having to go into mass production or distribution, costs are instantly reduced. Delay between recording and putting a CD up for sale becomes very small. The seller avoids the costs of large scale production including the cost of materials, workers’ wages and industrial machinery, and the consumer receives some of those savings. I would not be surprised if most digital products (video games, computer software, movies, music, books) transitioned entirely into web-access files.